Archive for the ‘Sellers’ Category

The Challenges of Selling a Luxury Home in Today’s Market

Friday, October 2nd, 2009

Houston’s River Oaks neighborhood is one of the most exclusive communities in Houston, with real estate often exceeding $20 million. And the median appraisal value of a River Oaks property is $1 million!

Houston Luxury homes

With that said, is the process of selling a luxury home in River Oaks, or any other upscale neighborhood of Houston, more difficult than selling a moderately priced home?

Yes, as it only makes sense that the current, tough economy and equally tough housing market has taken its toll on high-end real estate. There are a variety of challenges to overcome when purchasing a luxury home in today’s market:

  • The $8,000 first-time homebuyer tax credit excludes buyers who make either $75,000 or $150,000 as a couple.
  • Government-insured, low-interest loans that are backed by the FHA are only available to home loans of less than $417,000 in most markets (this limit is set by Congress and changes every year).
  • Mortgages that exceed Congress’ limit are considered “jumbo” mortgages. Jumbo mortgages usually have higher interest rates.
  • Most jumbo mortgages require a down payment of 20 to 30 percent.

The upscale housing market is also significantly smaller than the mass market. In fact, according to the National Association of Realtors, homes priced over $750,000 accounted for just 2.3 of all sales in 2008.

In addition, the National Association of Realtors recently reported that nearly three-quarters of all real estate agents found that buyers in general were purchasing smaller homes in attempt to avoid the tighter credit restrictions on larger homes.

Finally, many of the buyers who once purchased lofty real estate are now downsizing or staying put in an attempt to recover from their losses in the stock market.

Sales volume for River Oaks took a hard hit, dropping more than 70 percent in the final quarter of 2008, although this community has begun to show signs of improvement during the first, two quarters of 2009.

Going Green in Houston: How to Make your Home more Attractive to Buyers

Thursday, September 10th, 2009

If it’s time to fix up your Museum District home for sale, then you may want to consider going green when remodeling. The “green” movement toward a more sustainable lifestyle and a greater sensitivity to the environment has caused many Museum District residents to reconsider their remodeling choices.

Thanks to a great variety of environmentally sensitive building materials, it is not hard to find a great selection of beautiful materials with which to remodel your home:

  • Cork flooring
  • Bamboo flooring/furniture/materials
  • Reclaimed architectural details – There are great stores that carry beautiful architectural and building pieces from recently torn down buildings and homes.
  • Low-E Double Pane Windows
  • Energy Star Appliances – Look for the Energy Star seal
  • Solar Landscape Lighting
  • Low VOC Paints – Clear the air with low-fume paints that contain very few VOCs.
  • High Efficiency Toilets and Showers – Save money and water by simply installing low-flow toilets and shower heads.
  • Recycled Tiles and Wood Flooring – Recycled tiles and flooring are just as pretty as brand new ones, only a fraction of the price.
  • Recycled Roofing
  • Solar Hot Water Heater/Tankless Hot Water Heater – Save both water and energy with the newest types of hot water tanks.
  • Natural Fiber Carpets – Choose wool over man-made fibers and eliminate the toxins that go along with them.
  • Non-Toxic  Sealants, Adhesives, Grouts

Perhaps the best part of using environmentally building and remodeling products is that they are often no more expensive (and sometimes les expensive!) than traditional building materials, based in part on the fact that green products are more readily available than ever before.

If you are considering a “green” remodel for your Museum District home, make sure to include all receipts, warranties and informational material to show to potential home buyers. An environmentally friendly remodel not only increases the value in your home, but also makes it more attractive to the many Houston buyers that are now very aware of the environmental issues facing the world today.

How to Remain Competitive when Selling your North Houston Home

Thursday, August 20th, 2009

North Houston real estate, when compared to other areas of Houston, is generally healthy and strong. However, even the communities of Spring and Conroe have experienced some challenges when it comes to real estate sales.

It is therefore of the utmost importance that home sellers in North Houston bring their A-game, so to speak, when it comes time to list their home.

Houston Real Estate Market

What does this mean? In general, it means that, as a seller, you must be prepared to not only remain competitive with other homes in the neighborhood, but to even surpass them. It only makes sense that your home will likely garner a good deal of attention from home buyers if it stands out from others like it in your neighborhood.

What can you do to make your home shine?

  • Consider Making Basic Home Improvements – There are a great number of home improvements and upgrades you can make on your North Houston home that won’t break the bank but will attract home buyers. Just some of the improvements and upgrades you may consider include: new carpeting/wood flooring/ceramic tile; new kitchen appliances; professional landscaping; fresh interior/exterior paint; closet organizers; new light fixtures; new faucets; new kitchen countertops; and new window treatments.
  • Offer Incentives - Many buyers are swayed by not only the price of your home, but by incentives, as well. You may consider offering a home warranty on your North Houston property, for example. You may also offer to include your appliances with the sale of your home. Finally, you may also offer to cover some or all of the buyer’s closing costs. Although these incentives may initially cost you money, you will likely recoup these costs in the form of a quicker sale.
  • Price it to Sell – The home that stirs up the most attention is the home that is priced right from the beginning. Keep this in mind as you consider the listing price for your home. Your real estate agent will likely show you comparables and make suggestions regarding the listing price of your home. However, it is ultimately up to you to decide on this number.