If someone told you that you could sell your Houston home faster using one, simple rule, would you sit up and listen? Chances are you would! After all, the last thing you need to worry about when selling your home is actually selling your home!
The secret to selling your home isn’t such a secret at all; it just begins and ends with a great realtor. But it’s not about just any great realtor; it’s about an Internet savvy realtor.
Q: What does it mean to be an Internet savvy realtor?
A: An Internet savvy realtor, in short, is a realtor who understands and appreciates the fact that most buyers today search for homes on the Internet. A realtor can be experienced, educated, and familiar with the local real estate market, but if he doesn’t have a presence on the Internet, chances are you are missing out on a key number of buyers; buyers who are ready to purchase your home!
The Internet today is a wealth of information for buyers. In fact, it is quite easy to find all the information needed just by searching the Internet. Most real estate sites have easy-to-use search engines, for example, that put homes for sale in front of them in just a minute or two. If your home isn’t on the top of the list, chances are it is getting overlooked among other homes for sale in your area.
Q: How do I know if my realtor is Internet-savvy?
A: The best place to start is to simply perform a web search on your realtor’s name. Does her properties show up? Does the search take you to her website, Facebook page or Twitter account? If not then your realtor probably doesn’t have a strong presence on the Internet. Do another search on homes in your area. Which realtors are at the top of the search engine? Chances are those are the ones you should consider using to sell your home.
Q: What kind of questions should I be asking my realtor?
A: When interviewing realtors to sell your home, it is always a good idea to ask them how they will market your home. An Internet savvy realtor will likely first mention his Internet marketing strategies, while a realtor without an Internet presence will likely mention other marketing avenues first. It is important to understand that, not only are buyers turning to the Internet to search for homes, the most serious buyers are almost always using the Internet as their source for real estate information. In other words, if your realtor isn’t Internet savvy, you could be missing out on attracting the most serious buyers in the market.
Before you sign a contract with any realtor, make sure the realtor understands the importance and value you are placing on an Internet presence. Make sure the realtor uses a number of Internet strategies, and make sure your realtor keeps in contact with you regarding his Internet marketing efforts along the way.